Optimize Your Google Business Profile: Don’t just claim it and forget it. Treat your Google Business Profile like a social media account. Post weekly updates, add fresh photos, and make sure your hours are always accurate.

Put Reviews Front and Center: People trust other people. Don’t hide your 5-star reviews on a separate page. Put your best testimonials right on your homepage so it is the first thing new visitors see.

Check Your Mobile View: Most of your local traffic is searching from their phones. Check your website on your mobile device right now—if the text is too small to read or buttons are hard to click, you are losing leads.

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